Director of Community Relations

Responsibilities:

Essential Duties: External Business Development

• Identify, target, and generate consistent and continuous referral stream from qualified referral sources as a result of an effective and systematic external business development sales execution yielding both census and revenue growth
• Establish and maintain relationships with key area referral sources in the community.
• Provide ongoing product-service education as a result of sales effort within the community, trade organizations, hospital departments, physicians, and other health care organizations, as appropriate
• Participate in professional societies and activities related to the health care industry and community-based organizations
• Develop and implement strategic account plan to achieve objectives for area of responsibility
• Prepare and submit required sales management reports reflecting targets, progress and accomplishments.
• Identify both new business opportunities and new customer call points within the communities served for additional revenue generation
• Document referral activity within respective area of responsibility for efficiency and effectiveness
• Maintain a thorough working proficiency and keep professional contact and account records current on the customer relationship management system
• Organize Sunrise portfolio participation in community events, both offsite and onsite, including coordinating all marketing efforts (e.g. promotion of event, collateral, signage, etc.)
• Coordinates joint marketing efforts with appropriate representatives of Sunrise Senior Living Communities to identify and meet with both prospective and existing customers, as appropriate
• Communicates strategies, tactics, and results of their efforts with the Sunrise communities in their portfolio

Essential Duties: Financial Management

• Understands and manages the department budget and its impact on the community’s bottom line
• Process and submit monthly expenses and budget data timely per Sunrise policies and internal business controls
• Understands the internal cost associated with all Sunrise resident care programs

Essential Duties: Training, Leadership and Team Member Development
• Partners in the delivery and participation in Sunrise University Training and self study programs during the required timeframe
• Develops a working knowledge of state regulations and ensures compliance
• Keeps abreast of professional developments in the field by reading, attending conferences, and training sessions

Qualifications:

• College degree preferred
• 3-5 years’ experience in consultative sales; healthcare product and/or service sales preferred
• A demonstrated track record of accomplished outside sales/account management
• Ability to handle multiple priorities
• Possess written and verbal skills for effective communication and the ability to facilitate group presentations
• Competent in organizational, time management skills
• Demonstrates good judgment, problem solving and decision making skills
• Demonstration of proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications
• Ability to work weekends and flexible hours, available for our customers at peak service delivery days and time, reflective of our Leadership Excellence Staffing

#LI-KS1