Lead Analyst, Strategic Account Analytics

Epsilon hiring for Lead Analyst, Strategic Account Analytics jobs in Evanston, IL, US

Job Description

Job Overview:

Our Analytics team transforms our unique data to impact business. With a team of 100+ people, everyone can specialize in their passion-from account analytics to analytics development to business intelligence. Whether it's driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad tech products means data collection is efficient and accurate. You'll enjoy shaping big business decisions with big data analytics.

As a Lead Analyst for Strategic Account Analytics, you'll be responsible for the analytics work across a variety of Epsilon clients and products serviced by the Epsilon Digital Media Solutions division. You'll help support the data driven strategy to grow both client and Epsilon business by evaluating client campaigns for effectiveness, mining extensive online and offline data sets to develop insights on media and consumer behavior and drive measurable business outcomes. You'll also have the opportunity to closely collaborate with several internal teams from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and support the client's data-driven digital media strategy.

Responsibilities:

• Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to clients
• Build strong working relationships with internal clients and represent Analytics in external client-facing meetings and conversations w/ coached (low supervision) support
• Identify opportunities for relevant analysis grounded in solid understanding of client's customers to support strategic planning efforts of account team
• Translate business questions to analysis plan and turn results into actionable stories
• Write detailed technical requirements when partnering with others to execute analysis plan
• Manage themselves and provide peer to peer training and coaching of other team members to meet and exceed the performance criteria necessary for success
• Drive or support the best financial results for our clients and company by adhere to timely deliverables and contribution to overall business effort

Qualifications :

• Bachelor's or Master's degree in business, computer science, economics, marketing, mathematics, statistics or other related disciplines
• 4-+ years of relevant experience
• Hands-on experince with data manipulation tools like SAS, SQL, Tableau
• Exposure to marketing analytics, preferably digital but not required
• Ability to extract insights from data sets and keen interest in telling stories with analysis results
• Sound strategic thinking and problem-solving skills

Additional Knowledge, Skills and Abilities:

• Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe etc.
• Understanding of MarTech and AdTech competitive landscape
• Understanding of marketing measurement solutions (e.g. Media Mix Models, Fractional Attribution)
• Familiarity working at media agency, media publisher or MarTech/AdTech company
• Exposure to being in a client-facing role
• Understanding of predictive modeling techniques

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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