Senior Data Analyst/Adobe Campaign Developer

Cox Communications hiring for Senior Data Analyst/Adobe Campaign Developer jobs in Fairburn, GA, US

Cox Communications is seeking a Senior Data Analyst/Adobe campaign who will report to the Senior Manager, Systems Engineering. This position is involved with the planning, development and execution of integrated, multi-tactical marketing programs via Adobe Campaign. The candidate is a part of the marketing operations team, which is responsible for revenue growth, focused on B2C current and prospective customers.

Responsibilities :

• Designs and targets audiences inside Adobe Campaign workflows supporting multichannel online and offline marketing campaigns
• Implements and assists with the development of strategic and tactical marketing programs to ensure that the company achieves revenue, net gain and margin contribution goals
• Orchestrate various segments, offers and personalization for multiple channel tactics deployed to avoid overlapping communications
• Utilizes specific approaches and tools for checking and cross-checking own and others' outputs. Develops and uses checklists to ensure information goes out error-free.
• Collaborates and supports research and analysis via test and learn design within Adobe workflows

• Develops workflows in Adobe Campaign that incorporate use of 3rd party AI tools
• Ability to establish data connections in Adobe Campaign with outside systems including designing data feeds to implement customer target audience lists
• Work with multiple data feeds into Adobe Campaign via the ACX or ETL process from systems such as AWS, Data Warehouse and external vendors
• Ability to triage complex issues related to Adobe Campaign workflows, experience working with Adobe team to resolve product issues
• Ability to research, identify and work with upstream boundary partners on any data needs/discrepancies
• Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to enhance program design and improve campaign performance
• May be specifically assigned to one or more teams or marketing functions and responsible for servicing as the targeting expert to drive stronger business results
• Experience in integrating AAM with Adobe Campaign for defining and capturing target audience for rendering email or direct mail (and other channels) via Adobe Campaign
• Ability to perform with teams where requirements are implemented, tested and improved frequently
• Experience with Message Center for real-time notifications

Skills and Qualifications

Minimum:

• Bachelor's degree in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field
• Proficiency in Adobe Campaign or similar tools (Unica, Salesforce)
• Adobe Campaign Workflow creation, ACX module (ETL, SFTP and S3 connections)
• Analytical thinker who learns and reacts quickly
• Excellent interpersonal, collaborative and communication skills to work effectively throughout organization
• Must have data manipulation experience whether it is in data analytics or in data structuring/architecture/data sciences. At a minimum, basic knowledge of relational database and data modeling.
• Must be a self-starter/curious - Requirements for a project are not always clear and the person needs to be proactive in getting questions answered.
• Must be solution and future oriented. Projects are often based off a customer's journey or lifecycle - must be able to identify the optimal project set up that will allow for future growth without rewriting the entire project when changes are necessary.
• Must be able to work autonomously and collaboratively . At this level, the person must be able to work independently on multi projects, but also be able to assist/train team members with less experience and collaborate with team members on complex project solutioning.
• Desire to have it right! - Accuracy is key in this position. - Acute awareness of the value of QA is needed.

Preferred:

• CRM and Adobe Experience Cloud experience
• SAS/SQL
• Experience in HTML5, XHTML, CSS3, JavaScript

USD 85,500.00 - 128,300.00 per year

About Cox Communications

Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

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