Associate Brand Manager – Therapeutic Nutrition Outpatient Marketing

Abbott Laboratories hiring for Associate Brand Manager – Therapeutic Nutrition Outpatient Marketing jobs in Columbus, OH, US

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Associate Brand Manager – HCP Outpatient (Field Sales Force Effectiveness)

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Our location inColumbus, Ohio, currently has an Onsite opportunity for anAssociate Brand Manager – Therapeutic Nutrition HCP Outpatient Marketing.

SUMMARY:

This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Therapeutic Nutrition Outpatient business including brands like Ensure®, Glucerna® Field Sales Force and new product innovations. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting. This person will also be responsible for leading and managing HCP facing Field Sales Force creative materials and selling support resources.

WHAT YOU’LL DO

• Responsible for managing marketing activity to Therapeutic Nutrition (TN) Outpatient Healthcare Professionals (HCPs) in the US. This may include gratis and couponing strategy, creative briefing, and CRM program execution

• Collaborates with design team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
• Identify product/service changes to meet customer needs.
• Responsible for monthly TN Outpatient reporting and analysis across new and established brands like Ensure, Glucerna. This includes updating monthly performance dashboards to inform Brand, Cross functional, and Leadership teams of results and insights
• Leads monthly call with Brands and select Field Reps, captures, and publishes actions items, and is responsible for consulting with brands to develop agendas
• Monitor, analyze and evaluate product program performance to continuously improve results and share insights with Brand, Cross Functional, and Leadership teams
• Monitor sales volume, revenues, and costs against forecast to adjust throughout the year to maximize performance
• Prepare sales forecast quarterly in partnership with Brand and Cross Functional teams and manage monthly budget
• Manage budget monthly with direct input to forecast models and financial decisions

• Collaborate with internal and external stakeholders to achieve objectives.  These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 2-5 years of brand management, HCP sales or business analytics experience.  Preferred experience in healthcare or food and beverage industry
• 2+ years of demonstrated leadership of cross-functional teams
• Strong drive and proven track record of consistent strong results
• Ability to anticipate and mitigate obstacles to drive towards solutions and manage against timelines
• Strategic thinking and ability to set vision and strategy while gaining buy in from all levels of leadership
• Time and project management skills, including the ability to work on multiple projects at the same time
• Strong analytical skills and attention to detail
• An ability to think strategically and develop annual plans and financial commitments
• An understanding of trends and an ability to respond to changing customer and HCP needs
• Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research and data
• Sales experience a plus

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial securitythrough competitive compensation, incentives, and retirement plans
• Health care and well-being programsincluding medical, dental, vision, wellness, and occupational health programs
• Paid time off
• 401(k)retirement savings with a generous company match
• The stability of a companywith a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us atwww.abbott.com, on Facebook atwww.facebook.com/Abbottand on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $72,700.00 – $145,300.00. In specific locations, the pay range may vary from the range posted.