Associate Brand Manager - Glucerna - Columbus, Oh

Abbott Laboratories hiring for Associate Brand Manager - Glucerna - Columbus, Oh jobs in Columbus, OH, US

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Associate Brand Manager – Glucerna

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This Associate Brand Manager works out of our Columbus, OH location in the Nutrition Division. 

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and Protality® – to help get the nutrients they need to live their healthiest life.

The Associate Brand Manager will be responsible for managing and executing short- and long-term strategies and tactics to effectively support business plan objectives and innovation for the Glucerna brand. Responsibilities include promotional plans, supporting new product launches, project management, and data analytics helping to achieve Brand sales and margin objectives. Developing and managing relationships and communications with internal partners and external customers is key.

What You’ll Work On

• Create and execute retail promotional plans including shopper marketing programs, retail media, retail displays, trade funding principles, and consumer coupons (e.g., FSI, Digital Coupons, and Retail Loyalty Card Programs).

• Collaborate with internal partners to develop and execute robust go-to-market retail plans for new product launches.

• Manage execution of product changes for retail such as new claims, packaging graphics, pack sizes, and e-commerce packs.

• Analyze and monitor brand and competitive performance against expectations, and to identify new opportunities and potential risks to the business; evaluate data such as Nielsen retail data to develop holistic understanding on business and market influencers.

• Partner with Market Research on studies and/or data that are needed to better understand internal and external business drivers and to make decisions on Brand plans.

• Manage the retail budgets to spend to commitments and make adjustments based on in-market tactic evaluation to maximize performance against expectations and business objectives.

• Partner with internal stakeholders to help manage demand forecast, monitor supply and report on excess & obsolete (E&O) inventory risk and mitigation plans.

• Collaborate cross-functionally (Marketing peers, R&D, Finance, Sales, Legal, Regulatory, etc) to ensure successful development and execution of marketing plans

Required Qualifications

• BA/BS Degree in Marketing, Analytics, and/or related field.

• 2+ years of marketing experience in consumer packaged goods and/or healthcare/OTC products industry.

• Strong analytical skills, including business, budget, and financial analysis, with the skills to develop recommendations and to tell a story using data.

• Demonstrated leadership ability including proven success in managing multiple projects and priorities simultaneously including new product launches.

• Strong communication and presentation capabilities with the ability to clearly, concisely, and confidently articulate strategies to a diverse audience of peers, senior leadership, and external partners.

• Ability to collaborate with cross-functional teams to attain business objectives.

• Advanced level PC skills to include Word, Excel, and PowerPoint.

Preferred Qualifications

• MBA preferred due to the business complexity and strategic focus of the position.

• Experience working with retail customers and sales organizations.

• Experience with business performance analysis and reporting, specifically leveraging Nielsen retail data.

• Knowledge of retail channels including Food, Drug, Mass and eCommerce.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $72,700.00 – $145,300.00. In specific locations, the pay range may vary from the range posted.