Product Manager, Organic Social Media

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit- an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. 

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. 

The Opportunity 

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Product Manager, Organic Social Media you will work on strategies and tactics to drive awareness and consideration through brand advocacy of the FreeStyle Libre Portfolio of Products.

What You’llWork On

• Responsible for US Organic Social Media Channels – development of content strategy and editorial calendar.

• Develop, implement, and manage social media campaigns and community strategies across all relevant channels with a goal to grow followers and audience engagement

• Develop business cases and proposals to grow our online share of voice (mentions) &/or Expand into new social media platforms (TikTok, Pinterest, Reddit)

• Lead YouTube Strategy efforts         

• Lead the ideation, planning, and execution of strategic projects and campaigns for organic channels, working closely with the paid social media, influencer and partnerships leads to optimize cross-placement of content and campaigns across the board.

• Build synergies with Global Social and Abbott Corporate Social to amplify US content and campaigns

• Build Campaigns to drive brand love/engagement of 850+ FreeStyle Libre Users in the US

• Oversight of “surprise and delight” program and development of FSL Ambassador Program

• Lead community management/moderation of all social channels and support CS/social care expansion

• Track the most important social media KPIs and provide monthly share outs with Sr. Leadership

• Learns and has knowledge of the core marketing responsibilities, business processes and budgeting.   

• Assists in all core marketing activities and business processes.  Manages relationships across functions to ensure optimal outcome for brand.

• Reports directly to Consumer Marketing Manager.

Required Qualifications

Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.  

Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Preferred Qualifications

• Product management experience in medical products or services preferred.

• Pro-active and takes initiative with a high level of curiosity

• Identifies problems and conceptualizes solutions using creativity and innovation.

• Project management (how to execute projects and who to work with).

• Time management (prioritizes among multiple projects).

• Understands product, therapeutic area and consumer insights.

• Has a good knowledge of social media and digital marketing tactics

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